Buzz Profits Tip of the Week

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In 2008 I was being driven to an airport in Los Angeles by a

friend.. on route, my friend asked me:

"Dean, have you ever been to In-N-Out Burger?"

I replied that I had never even heard of such a place, and my

friend´s face lit up with excitement.

Five minutes later, we were in the car park, and my friend

excitedly gave me the options I had...

I stopped him half way through, "it is just a fast food place,

can´t I just see what they have on the menu?"

Afterall, I was in a rush to get to the airport.

"No, the food we are going to order is not on the menu, it is a

secret menu".

Ok, now he had my attention.

We went inside, and I ordered my secret burger "Animal style", then

preceded to defeat the object by asking for many of the ingredients

to be removed (I am a fussy eater).

Anyway, it was very nice, and now, 12 months on, my friend and I

still talk about In-N-Out Burger, and I tell my UK friends about

the experience with the vigour and excitement of a young child.

Clearly, they have mastered the art of using buzz to create a viral

process.

So how could you do the same in your business?

Well, you could have a secret option, service or product, that is

only given to people that meet a certain criteria.

This makes people feel special, and it elevates them above society

(if only for a little while).

So brainstorm how this could be applied to your website, or, if you

prefer, come to the http://www.BuzzProfits.com forum, and I will personally

brainstorm with you.

If you would like to read further reasons why In-N-Out Burger are

so successful, check out this piece from Daily Finance-.

http://www.dailyfinance.com/2009/05/24/in-n-out-burgers-six-secrets-for-out-and-out-success/

For those of you in the UK, have a great bank holiday.

Dean