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The Trade Ring

BuzzProfits.com Tip of the Week

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Entrepreneurial Inspiration Is Everywhere - but first you must open

your eyes!

Barry Dunlop here - I had my eyes wide open this week, and as usual

I found plenty of things to file away under our "The World Is a

Swipe File" category.

Two that impressed me most were:

>> Trade Ring (a spin on that old web-ring idea?)

>> Water in a Box (water in a box?)

The Trade Ring

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As some of you will know, in a previous life I was a Home

Improvements contractor and I met up with one of my old buddies

this week - who is an Electrical Contractor (Electrician). As you

do, I asked my buddy how business was - and to be frank I was

expecting him to say he was struggling / work was short - but he

surprised me by saying business was great and in fact he was

turning work away.

His secret? - The Trade Ring

Have you ever had a tradesperson to your home - for example a

plumber and you are impressed with their work and then asked for an

introduction to another tradesperson, for example an electrician or

a landscaper? I know I have and I also know that usually they have

someone they can recommend. Then more often than not they write

the name of their recommendation on a scrape of paper (often

illegible) which inevitably gets lost.

Well how about that self same tradesperson having printed on the

back of his business card the names of 4 other trades people he

recommends - just their first name, their trade and a phone number.

In my buddies case he is in "partnership" with a Plumber,

Landscaper, Carpenter and a Painter / Decorator and of course each

of his buddies has his name and number on the back of their

business cards. All five TRADES are fully booked at a time when

many others are struggling for work.

A simple but very effective idea that could be applied to so many

businesses both offline and online.

Water in a Box

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This is a great example of taking what appears to be a "rule" --

that water should be sold glass or plastic bottles and turning it

on its head and at the same time getting lots of Buzz and awareness

for the idea.

CHECK OUT

http://www.fitsugar.com/112808

Once a mere figment of my imagination, a drink box filled with

water for adults, is now a reality.

The water is purified and packaged to a US Coast Guard Standard and

has a five-year shelf life. Unlike bottled water, AQUA2GO requires

no special storage, is lightweight and can easily be flattened

after use.

The founders of this business even got Ellen DeGeneres to PLUG

their business on her show - see the angle they used for that at:

http://www.youtube.com/watch?v=CcCPArx2zGQ

The idea has been around a little while and I have seen other

companies starting to offer it as well - so I imagine it will not

be long until it becomes more mainstream

Thats all for now folks!

Have an amazing week

Barry

PS: Barry Dunlop - Maverick Entrepreneur - Uncensored - check out

this interview

http://www.incomediary.com/barry-dunlop-maverick-entrepreneur-and-master-salesman/



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