BuzzProfits.com Tip of the Week
=====================================

Would you like to have a never ending supply of inspiration?

This is not so much a Tip as it is a Strategy

Barry Dunlop here - One thing that people ask us over and over is
where do all our great ideas come from? How come we have so many
ideas, suggestions for the businesses we consult and coach with?

Well, truthfully we wish we could just say we were super creative
geniuses.

[ Actually, at least one of us is that  -- we will let you guess
who ;-) ]

Anyway, the fact is that a large amount of our inspiration just
comes from daily events, things we read, things we see.

If you train your self to NOTICE / look at the world from a buzz
marketing viewpoint, you will be surprised just how many good ideas
you will observe -- that could be applied to your industry with
little or no adaption.

Let us give just a few examples from the past week.

1) I am currently looking at buying some property in France and
one property I got the details of this week was in fact an old
Winery that had been remodeled, brought back to life by some
property developers. (Converted to apartments)

Nothing that unusual about that, but the property developers had
hit on a novel idea to get more buyers by also restoring the actual
winery and producing wine again. In fact the owners of the
apartments would each receive 300 bottles of wine every year from
their very own winery. I have not bought, but apparently there
has been significant interest from people who fancy the idea of
saying they are drinking their own produced wine.

The interesting point here, is that I believe the developers
are charging a premium for their development - probably far more
than the cost of 300 bottles of wine for many years to come.

>>> The point here is to SWIPE the idea, record it for possible
future use, even if you cannot use it right now <<<

2) Did you know that in the last week we had National Cleavage Day?
Check out: national cleavage day
(yes, it is safe for work)
I liked the "Firm Supporter of the Left and The Right"  Tag
Line ;-)

National Days are great ways to get buzz / publicity. What could
you create a National Day for?

You can have a National Day for just about any product or activity
you like.

e.g. National Left Handed Persons Day (Great if you are selling
products especially for left handed people)
OR National {Name Of Product You Sell} Day


3) The third example is not really inspiration -- more a reminder
that some times change is the last thing you should do in a business.

Have a read of: Tropicana Line's Sales Plunge 20% Post-Rebranding

Remember - The World Is Your Swipe File -- we would love to hear
what ideas you SWIPE in the coming weeks

Keep buzzing

Barry Dunlop