Buzz Profits Tip of the Week
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Psychological Experiment Reveals Sales Secret

Dean & Barry here from BuzzProfits.com and as always, we are giving
you a sneak preview of the sort of information we have in the
BuzzProfits.com members area.

This week we are sharing a story that shows how psychology can be
used to make more income for your site.


100 MBA students were given three different options for subscribing
to The
Economist - options that actually appeared in a real advert - like
this:

    * Website-only subscription: $59.00 per year.
    * Print-only subscription: $125.00 per year.
    * Print & web: $125.00 per year.


There's something strange going on here - why include two options,
one for print-only and one for print & web at the same price?
You'll see in a minute. First let's look at how many chose each of
these options:

    * Website-only subscription: 16
    * Print-only subscription: 0
    * Print & web: 84


Unsurprisingly the students preferred the print & web over the
print-only. It's a no-brainer. Most also went for the higher priced
option over the cheaper website-only option. But look what happened
when Professor Ariely took out the middle print-only subscription.
So now they are choosing between website-only and print & web:

    * Website-only subscription: 68
    * Print & web: 32


What a difference that option makes to the Economist's
subscriptions! Suddenly most people are plumping for the cheap
option rather than shelling out for the pricey print & web option.

How you can you use this for your website?

Come and discuss this with us, and we will be happy to brainstorm
with you over at the http://www.buzzprofits.com forum.