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Psychological Experiment Reveals Sales Secret

Dean & Barry here from BuzzProfits.com and as always, we are giving

you a sneak preview of the sort of information we have in the

BuzzProfits.com members area.

This week we are sharing a story that shows how psychology can be

used to make more income for your site.

100 MBA students were given three different options for subscribing

to The

Economist - options that actually appeared in a real advert - like

this:

    * Website-only subscription: $59.00 per year.

    * Print-only subscription: $125.00 per year.

    * Print & web: $125.00 per year.

There's something strange going on here - why include two options,

one for print-only and one for print & web at the same price?

You'll see in a minute. First let's look at how many chose each of

these options:

    * Website-only subscription: 16

    * Print-only subscription: 0

    * Print & web: 84

Unsurprisingly the students preferred the print & web over the

print-only. It's a no-brainer. Most also went for the higher priced

option over the cheaper website-only option. But look what happened

when Professor Ariely took out the middle print-only subscription.

So now they are choosing between website-only and print & web:

    * Website-only subscription: 68

    * Print & web: 32

What a difference that option makes to the Economist's

subscriptions! Suddenly most people are plumping for the cheap

option rather than shelling out for the pricey print & web option.

How you can you use this for your website?

Come and discuss this with us, and we will be happy to brainstorm

with you over at the http://www.buzzprofits.com forum.