BuzzProfits Tip of the Week

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Is all Buzz equal? 

 

Not at all...

 

In fact, some buzz can have the opposite effect to what you had planned.

 

I experienced this when I traveled to see Barry last week, I stopped off at Burger King, and noticed they had a promotion where if you were not handed your receipt with your change, then providing you alerted the staff immediately, you got your meal for free.

 

Sounds like a cool way to generate some buzz right?

 

Well, here is the thing, the system they had in place meant that it was virtually impossible for them to forget the receipt, so I doubt anyone is ever going to get a free meal.

 

And this is the issue...

 

What is the last thing each customer is going to associate with their Burger King experience?

 

Disappointment!

 

Hardly the feeling you want your customers to have.

 

So remember, creating buzz is great, but some are better than others.

 

Dean & Barry