BuzzProfits Tip of the Week

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Hello,

 

We hope you had a great week and are enjoying your weekend.

 

This weeks' tip is based on buzz branding.

 

If you want your business to stand out and get noticed, then this is simply essential.

 

To achieve buzz branding, your site needs to achieve two things:

 

1) Stand out from the crowd

 

2) Be remembered

 

If you achieve these two things, you will do well.

 

The key to this is to have unexpected things on your site.

 

Using DeanHunt.com as an example, there are killer bunnies on the site, which have nothing to do with marketing... 

 

but that is the key.

 

A traditional marketer would have put graphs or some boring nonsense like that on the site. Not Killer Bunnies.

 

The site review page on the blog charges $1 million, and you get a colonoscopy included, with the tagline "Check yourself before you rectum yourself".

Again, this is bizarre, tongue-in-cheek (excuse the pun) nonsense.

 

But it makes the site stand out.

 

Remember, the worst response you can get online is no response.

 

So look at your website and ask yourself, what makes this site truly stand out from the crowd? 

 

And why will they remember this site above the rest?

 

Have a great week.

 

 

Dean & Barry